Core feature · All plans
Daily Marketing Reports
Every day at your chosen time, Marketing Pulse compiles all your ad spend, revenue, ROAS, and campaign data into a single clear report — and sends it to your email and/or Slack. Here is everything that is inside.
What you get
Ad Spend
Total spend across all connected Meta and Google Ads campaigns for the previous day.
Attributed Revenue
Shopify orders attributed to your ads via UTM tracking. Only orders with a matching UTM source are counted.
True ROAS
Return on Ad Spend calculated as Revenue ÷ Spend. Colour-coded: 🟢 above your threshold, 🟡 borderline, 🔴 below.
Top Campaigns
Up to 5 best-performing campaigns ranked by ROAS, with spend and platform shown for each.
Smart Alerts
Automatic warnings when ROAS drops vs yesterday, spend exceeds your budget limit, or ROAS falls below your threshold.
Engagement metrics
Total impressions, clicks, and Shopify orders, so you can track top-of-funnel and bottom-of-funnel in one place.
What the report looks like
Both your email and Slack report contain the same data. The email uses a clean HTML template; Slack uses Block Kit with a colour-coded left stripe.
💰 Ad Spend
$842.50
Total across all platforms
💵 Revenue
$6,120
Attributed orders
🟢 ROAS
7.27×
Revenue ÷ Spend
🖱️ Clicks
1,240
Across Meta + Google
🛒 Orders
38
Shopify orders
📣 Impressions
48,200
Total reach
🏆 Top Campaigns
🔔 Alerts
ROAS dropped 22% vs yesterday · Google Shopping
Alert severity:
Alert severity
Green — Healthy
ROAS is above your low-ROAS threshold and no spending anomalies detected. All good.
Yellow — Warning
ROAS dropped by more than your drop-threshold % vs yesterday, or spend is approaching your limit.
Red — Critical
ROAS is below your low-ROAS threshold, or spend has exceeded your high-spend warning. Pro merchants also receive an SMS.
You set your own thresholds in Settings → Alert thresholds. Default: low ROAS = 1.5×, ROAS drop = 20%.
When is the report sent?
Reports are generated and dispatched by a scheduled cron job that runs every hour. When the current hour matches your configured Delivery time in the timezone you set, the report is sent.
Email and Slack are sent concurrently at the same moment. SMS (Pro plan only) is sent separately for critical-alert-only events.
Timezone matters. If you are in Europe/Kyiv and set delivery at 9:00 AM, the report arrives at 9:00 AM Kyiv time — regardless of where the server is located.
Configure delivery time and timezone in Settings → Email delivery.
Frequently asked questions
What time period does the report cover?
The report covers the previous calendar day (yesterday) in UTC. If you receive your report at 9:00 AM on March 13, it covers ad data from March 12 00:00–23:59 UTC.
What if I have no ad accounts connected?
The report will show zero spend and revenue with a note that no ad accounts are connected. Connect at least one Meta or Google Ads account in the Integrations tab.
How is ROAS calculated?
ROAS = Total attributed Shopify revenue ÷ Total ad spend. Revenue is attributed via UTM parameters on orders. Only orders from the same day with a matching UTM source/medium are included.
Why is my revenue showing as $0 even though I have orders?
Attribution requires UTM parameters on your ad links. Make sure your Meta and Google campaigns have UTM tracking enabled. Orders without UTM data cannot be attributed to an ad campaign.
Can I see reports for previous days?
The dashboard shows the last 30 days of campaign data. Each daily report is a snapshot of that day — historical reports are not re-sent by email, but the data remains visible in your dashboard.
Ready to read your first report?
Make sure email delivery is configured in Settings and at least one ad account is connected in Integrations.