Terms of Service

By installing, accessing, or using the Marketing Pulse application (the "Service"), you ("Merchant" or "you") agree to be bound by these Terms of Service ("Terms") and our Privacy Policy, which is incorporated herein by reference.

If you are accessing the Service on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms. If you do not agree to these Terms, do not install or use the Service.

These Terms constitute a binding agreement between you and Marketing Pulse ("we", "us", or "our"), effective upon the date you install the application.

Marketing Pulse is a Shopify embedded application that provides:

• Integration with Meta Ads and Google Ads accounts via OAuth.
• Daily aggregation of ad campaign performance data (spend, impressions, clicks, conversions).
• Revenue attribution by linking Shopify order UTM parameters to ad campaigns to calculate Return on Ad Spend (ROAS).
• Automated daily report delivery via email (all plans), Slack channel (all plans), and SMS (Pro plan only).
• Configurable performance alerts and notification preferences.

The Service is designed for Shopify merchants and requires an active Shopify store to function.

Marketing Pulse operates as an embedded application on the Shopify platform. Your use of the Service is also subject to Shopify's Terms of Service. In the event of a conflict between these Terms and Shopify's Terms of Service, Shopify's Terms shall prevail in respect of your use of the Shopify platform.

You agree not to use the Service to:

• Violate any applicable law or regulation.
• Infringe the intellectual property rights of any third party.
• Access or attempt to access another merchant's data without authorisation.
• Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Service.
• Use the Service to send unsolicited messages (spam) to any person.
• Introduce malicious code, viruses, or other harmful software into the Service or Shopify's infrastructure.
• Resell, sublicense, or otherwise commercialise access to the Service without our prior written consent.

We reserve the right to suspend or terminate your access to the Service immediately if we determine that you have violated these Terms.

The Service integrates with third-party platforms including Meta (Facebook), Google, Resend, Twilio, and Supabase. By connecting these integrations, you agree to the respective terms of service and privacy policies of those platforms. We are not responsible for the actions, content, or policies of these third parties.

You are solely responsible for ensuring that your use of the Meta Ads and Google Ads APIs through our Service complies with Meta's and Google's respective Platform Terms.

The Service, including all software, designs, text, and other content, is the property of Marketing Pulse and is protected by applicable intellectual property laws. You are granted a limited, non-exclusive, non-transferable, revocable licence to use the Service solely for your internal business purposes during the term of your subscription.

You retain all rights to your own data (Shopify orders, ad performance data). You grant us a limited licence to process that data solely to provide the Service to you.

Analytics disclaimer: The ROAS figures, attribution data, and performance reports generated by the Service are informational estimates only. They are based on UTM parameter matching and are subject to the accuracy and completeness of the UTM parameters present in your Shopify orders. Marketing Pulse does not guarantee the accuracy of attribution data and makes no representation that use of the Service will improve your advertising ROI or business performance. Decisions to increase, decrease, or reallocate advertising spend are made solely at your own risk.

You agree to indemnify, defend, and hold harmless Marketing Pulse and its officers, directors, employees, and agents from and against any claims, liabilities, damages, judgements, awards, losses, costs, expenses, or fees (including reasonable legal fees) arising out of or relating to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party right, including without limitation any intellectual property, privacy, or other right.

These Terms remain in effect as long as you have an active Marketing Pulse installation on your Shopify store.

Either party may terminate these Terms at any time. You may terminate by uninstalling the app. We may terminate or suspend your access immediately, without notice, for conduct that we believe violates these Terms or is harmful to other users, us, or third parties, or for any other reason.

Upon termination, your right to use the Service ceases immediately, and all your data is permanently deleted from our systems per our data deletion policy.

These Terms shall be governed by and construed in accordance with applicable law. Any disputes arising out of or relating to these Terms or the Service shall first be attempted to be resolved through good-faith negotiation. You agree to contact us at support@marketing-pulse.app before initiating any formal legal proceedings.

We reserve the right to modify these Terms at any time. Material changes will be communicated via email or an in-app notification at least 14 days before they take effect. Your continued use of the Service after changes take effect constitutes your acceptance of the revised Terms.

For questions about these Terms, please contact:

Email: support@marketing-pulse.app